Premium October Programming · World Mental Health Day

First Annual Pull Up Mental Health Concert — Los Angeles.

A premium October lineup event for streaming and television. For the artists, leaders, and communities moving mental health culture forward, Pull Up is our Oscars.

Perfect for October programming Mini-doc + full concert YouTube Theater · SoFi Stadium
Request screener Open on Vimeo
Screener — full concert Password on request
A performer on stage under blue and magenta lighting
On stage — YouTube Theater
Mobile behavioral health unit parked outside YouTube Theater
Mobile behavioral health on site
Press conference for the Pull Up concert
Press conference — partners on the record

Premium acquisition architecture

One property.
Three programming surfaces.

Pull Up is not a loose concert file. It is an event special, a human-story documentary, and a ready campaign engine — all built around an ownable October programming moment.

Companion documentary

The origin story

How a city that runs the country's largest county mental health department put an arena show on its own streets. The people who built it, on camera.

Runtime — TBC

Tentpole special

The full concert event

The complete performance. Arena production, full house, headline sets, with the mental health throughline edited into the show rather than bolted on.

Runtime — 58 min

Campaign engine

All-access short form

Load-in, rehearsal, backstage, the room before doors. Short-form ready for vertical and episodic assembly.

Selects — TBC

Inside the concert cut

What's in it

The message is edited into the show. That is why it holds a young audience and still clears standards.

ElementWhat it isRuns
Full performancesHeadline sets, arena lighting and screens, live crowd.—
Mental health throughlineSegments developed with the LA County Department of Mental Health.—
Artist interviewsPerformers on their own mental health, to the audience that just watched them.—
Original animationAnimated sequences that carry the hardest material without lecturing.—
On-camera testimonyFirst-person accounts cut between sets.—

Fill in the Runs column with actual segment durations.

Key buyer selects

The scale. The purpose. The show.

The making-of and arena scale lead the story, followed by creator purpose, rehearsal, audience energy, distinct performers, partners, and community impact.

On the bill

Talent

Creator & Executive Producer

RAMBO

  • Creator, Pull Up Series
  • CEO, TeleHealth Van
  • LA County Quality & Productivity Commissioner

Co-Owner & Performer

YG

  • Platinum recording artist
  • Co-Owner, TeleHealth Van
  • 4Hunnid Wayz Foundation

Performer

Kalan.FrFr

  • Recording artist
  • Live performance

Performance & Dance

Tommy the Clown & T-Squad

  • Founder of clowning and krump
  • South LA youth dance institution

Partners

County of Los Angeles

Office of the Chief Executive Officer

Fesia Davenport, CEO. County leadership on the record.

County of Los Angeles

Department of Mental Health

The largest county mental health department in the country. Messaging partner.

County of Los Angeles

Public Defender

Justice-involved youth engagement.

County of Los Angeles

Children and Family Services

Foster and transition-age youth outreach.

Education

Los Angeles Community College District

250,000 students. The largest community college district in the nation.

Why it earns a premium conversation

The acquisition case

  • A calendar-owned eventWorld Mental Health Day gives the title a clear October launch window, press hook, and annual programming reason.
  • Arena scale is already on cameraYouTube Theater production, a full audience, performances, rehearsals, backstage access, and the build-out prove the event is real.
  • Music opens the door; human stories create retentionThe concert spectacle carries a documentary spine about mental health, young people, community, and the city that built it.
  • One acquisition, multiple launchesA concert special, companion documentary, buyer trailer, BTS selects, and social cutdowns create more than one programming surface.
  • A returnable annual propertyThe First Annual positioning supports future cities, lineups, health partners, and an expandable franchise — subject to buyer strategy and agreement.
  • Diligence-ready, not overclaimedPublic-sector participation supports credibility; talent, music, footage, releases, deliverables, and all other rights remain subject to buyer verification.

Acquisition & licensing

Licensing Opportunity

Contact us regarding acquisition or licensing. Deal structure, consideration, term, territory, exclusivity, deliverables, and rights are subject to negotiation and diligence.

An October programming opportunity

Own the World Mental
Health Day conversation

World Mental Health Day is October 10. Pull Up gives streaming and television platforms a premium October event that reaches culturally engaged audiences through arena-scale entertainment, credible wellness messaging, live music, and purpose-driven media.

Premium reach

Streaming Platforms

A cinematic live event with recognizable talent, purpose-led storytelling, and global programming potential.

Culture first

Television Networks

A bold, conversation-driving property for engaged audiences seeking entertainment rooted in music, community, and wellness.

Expanded distribution

Broadcast & FAST

A differentiated concert property with event, documentary, promotional, and short-form programming possibilities.

Next step

What you'd get

Tell us the window, territory, and deal structure you are exploring. Availability and proposed terms will be confirmed through rights review, diligence, and a definitive agreement.

  • Masters & specsProRes 422 HQ and broadcast-spec H.264 proposed; textless and M&E subject to confirmation.
  • Access filesClosed captions, subtitle files, and audio description can be scoped with the buyer.
  • Companion contentDocumentary and behind-the-scenes selects, cut to your runtime.
  • Marketing assetsKey art, logo suite, production stills, social cutdowns, partner logo pack.
  • Next installmentPotential first-look discussion for a following market or annual installment.

Request the screener

Choose the business opportunity you want to discuss. Your request will be emailed directly to Dion.

Open screener on Vimeo

Confidential buyer presentation. Contact us regarding acquisition or licensing terms. No representation is made that all music, talent, venue, footage, trademark, publicity, or other clearances are complete.